Sage Therapy Style Guide

Welcome to the Sage Therapy Style Guide, a resource designed to ensure that all our visual communications are consistent, cohesive, and aligned with our brand identity. With consistency and creativity, we can continue to make a positive impact on the lives of those we serve.


Typography plays a crucial role in our brand identity, as it helps to convey our personality and values through the written word. Our brand fonts are carefully chosen to be legible, versatile, and in harmony with our overall aesthetic.

When creating content, please use the approved brand fonts consistently. This helps maintain a professional and polished look across all our materials, reinforcing our brand identity and making our communications more recognizable.



BARLOW semi condensed

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Color is a powerful tool in our brand identity, evoking emotions and creating a strong visual association with Sage Therapy. Our core color palette has been thoughtfully selected to reflect our brand's personality.

When designing any branded materials, it is essential to stick to our core colors. This consistency helps create a cohesive and recognizable brand experience across all touchpoints. By using our approved color palette, you can ensure that your designs align with our brand identity and effectively communicate our message.

To make it easy for you to use our brand colors, we have provided swatches and hex values below. These can be easily copied and pasted into your design software of choice.















While our core colors should be the primary focus in our designs, we have also established a palette of accent colors to provide flexibility and visual interest when needed. However, please use these secondary colors sparingly and strategically to maintain the overall cohesiveness of our brand identity.




Color Contrast & Accessibility

Ensuring that our designs are accessible to all users is not only a legal requirement but also a fundamental aspect of creating an inclusive and user-friendly experience. One of the most important factors in accessibility is color contrast, which refers to the difference in perceived brightness between foreground elements (such as text) and their background.

When designing for Sage Therapy, it is crucial to choose color combinations that provide sufficient contrast, making our content easy to read and understand for everyone, including those with visual impairments.

When selecting color combinations for your designs, always refer to these guidelines and strive for high contrast ratios. By prioritizing color contrast and accessibility, we can create content that is not only visually appealing but also inclusive and user-friendly for all members of our community.

By following color contrast guidelines, we can ensure that our messages are effectively conveyed to our entire audience.

To help you create accessible designs, we have provided visual examples of correct and incorrect color combinations along with their contrast ratios. These examples demonstrate how different color pairings can impact readability and overall accessibility.

Good Color Contrast Ratio

8.6:1  ✅

7:1  ✅

Bad Color Contrast Ratio

1.2:1 ⛔

2.6:1 ⛔

For those unfamiliar with contrast ratios, we recommend using the WebAIM Color Contrast Checker, a user-friendly online tool that allows you to test your color combinations and ensures they meet the recommended accessibility standards. Simply enter your foreground and background colors, and the tool will provide you with the contrast ratio and an assessment of whether it passes the accessibility guidelines.

By utilizing this tool and referring to the provided examples, you can confidently create designs that are both visually appealing and accessible to all users. Remember, as representatives of Sage Therapy, it is our responsibility to ensure that our content is inclusive and user-friendly for everyone. By prioritizing color contrast and accessibility, you can play a vital role in creating a welcoming and inclusive brand experience.

Social Media

Social media plays a crucial role in our marketing strategy, allowing us to connect with our audience, share valuable information, and showcase the heart of Sage Therapy.

When selecting Canva templates for Sage Therapy's social media content, it's essential to choose designs that align with our brand's aesthetic and personality. To make this process easier, we recommend focusing on templates that feature clean lines, ample white space, and a fresh, modern feel. Look for designs that incorporate our look and feel and have a balanced, uncluttered layout. Then, use our brand colors and typography styles inside Canva to update the template. If a template feels too busy, cluttered, or visually inconsistent with our existing content, it's best to keep searching for a more suitable option.

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